Writing skills are the new divide of social media era

Stumbled upon Brian Clark’s recent article which nails some insightful points about social media marketing.

The most important conversation is not between seller and buyer, but between prospective and existing buyers.

I suppose many sellers would pay dearly to know what existing buyers say to the prospects. The catch is, they don’t have to wait until it happens by itself — it probably won’t, if there are no social objects the conversation can be built around.

And then comes the second step of social media marketing:

While social media marketing with content and conversation will bring you business, you’ll get more business the better you expressly point out the benefits of buying. More importantly, you should expressly ask people to do business with you.

Not an easy task, because, on one side, people are sensible to the sales efforts, and on the other side, people usually have no idea of buying anything unless told so. That’s why writing skills Brian talks about are so important. And that’s where lies a new divide of social media era.